This blog is written like we’re chatting with a friend, so sit back and enjoy.
What Is an MBA in Digital Marketing?
It’s a special course where you learn how businesses promote things online. From Google to Instagram, from email to YouTube ads – this MBA teaches you everything about online marketing.
You don’t need to be a techie. Just be curious and excited to learn!
First Semester: Let’s Start with the Basics!
- Introduction to Digital Marketing
- What is digital marketing?
- How is it different from traditional marketing (like newspaper ads)?
- Why is everyone talking about it?
- Website Building (No Coding!)
- Create your own website using tools like WordPress.
- Learn how a website works and why it matters.
- Marketing Fundamentals
- The 4 Ps: Product, Price, Place, and Promotion.
- Customer journey: From "Who are you?" to "Take my money!"
- Search Engine Optimization (SEO)
- Learn how to make your website show up on Google.
- Use keywords smartly.
Second Semester: Now You’re Getting Serious!
- Social Media Marketing (SMM)
- Facebook, Instagram, LinkedIn, Twitter.
- How to post, when to post, what to post.
- Hashtags, reels, and going viral!
- Content Marketing
- Blogs, videos, podcasts.
- Storytelling to grab people’s attention.
- Email Marketing
- How to write emails people actually read.
- Tools like Mailchimp.
- Search Engine Marketing (SEM)
- Google Ads: How they work.
- Budgeting for ads.
- Writing ad copy that gets clicks.
Third Semester: Hands-On & AI Magic
- AI in Digital Marketing
- Use tools like ChatGPT, Canva AI, and more.
- Automate boring stuff!
- Influencer Marketing
- How to find and work with influencers.
- Micro vs. Macro influencers.
- Video Marketing
- YouTube, Shorts, and Reels.
- How to script and shoot content.
- Marketing Automation
- Use tech to send emails, reply to DMs, and post automatically.
- CRM tools (Customer Relationship Management).
Fourth Semester: Real Projects & Career Time
- Internship or Live Projects
- Work with real companies.
- Run real campaigns.
- Agency-Style Group Work
- Work in teams like a real agency.
- Get feedback from mentors.
- Data Analytics and Reporting
- How to understand what’s working.
- Tools like Google Analytics.
- Personal Branding
- Build your LinkedIn profile.
- Make your resume shine with digital work.
Bonus Skills You Learn
- How to talk to clients.
- Time management.
- Freelancing tips.
- Building your own agency.
Who Can Join This MBA?
Anyone! Even if you’re from commerce, science, arts, or even if you’re a fresher. You just need interest and passion.
Where to Study This?
If you're looking for a college that teaches you all this and more in a practical, real-world way, check out Digital Scholar. They offer one of the best hands-on learning experiences in India.
Name - Digital Scholar
Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705
Final Thoughts
Learning digital marketing is like learning a superpower. It’s fun, creative, and can get you amazing jobs or help you start your own business. The MBA in digital marketing syllabus in 2025 is super updated, packed with useful skills, and full of exciting topics.
So if you want to learn digital marketing like a pro, now’s the time to start!
Need more help choosing your college or understanding the course? Reach out to Digital Scholar and explore your future!
Name - Digital Scholar
Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705